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How to add a Call to Action button

By adding Call-to-Action (CTA) buttons to your links, you will increase your click-through rate and overall engagement.


Keep in mind that:


  • CTA buttons work for links posts for Facebook Pages and **Google Business Profiles. **
  • When creating the same post for both Facebook and Google My Business at the same time, you can't add a CTA button. Try customizing the posts and then adding respective buttons.
  • Facebook does not let you add CTA buttons to links from their website unless you create an ad. You can only add them using Publer.


You cannot add a CTA button to posts shared in Facebook Groups or in Facebook Personal Profiles.



1. Facebook


  • Go to the Create page and select a Facebook account.
  • Then, attach the desired link (paste it in the composer).
  • After that, you will be able to add the Call to Action button.
  • You will be able to select from any of the suggested CTA buttons. By default the 'No Button' option is selected.


Adding a CTA button


There are 21 buttons to choose from on Facebook:


  • Call Now
  • Send Message
  • Apply Now
  • Contact Us
  • Sign Up
  • Subscribe
  • Learn More
  • Watch More
  • Watch Video
  • Book now
  • Buy now
  • Buy tickets
  • Get Quote
  • Order now
  • Shop now
  • Download
  • Install App
  • Listen now
  • Use App
  • Play game
  • Donate now.


For the Call Now button, once you type in the number you have to press the Enter key, so it applies to the post.


Whenever anyone clicks on the CTA button you have selected on Facebook, they will be redirected to the link that you have shared. The only exception is the Send Message button.The Send Message button will let the user send a message to the Page that shared the link. This is perfect if you're posting something that you think users might want to know more about. The user can visit the link you shared and then go back and contact you with just a button click. It will work regardless of whether or not the user is on mobile or on a computer.


2. Google Business Profiles


  • The same process as above will work for Google Business Profiles as well.
  • So, go to the Create page, select the Google account, and then paste the link.
  • Finally, you will be able to choose the CTA button.


There are 6 buttons to choose from on Google My Business:


  • Book
  • Order Online
  • Buy
  • Learn More
  • Sign Up
  • Call Now


Whenever anyone clicks on the CTA button you have selected on Google Business Profiles, they will be redirected to the link that you have shared. The only exception is the Call Now button.The Call Now button will let the user dial the telephone number you have provided in advance. Keep in mind, the phone number will be displayed only if the location has a primary phone number already.


Learn more about CTA buttons here.

Updated on: 31/12/2024

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