How does Publer encode/pre-process videos?
What is reencoding?
Reencoding is essentially a technical adjustment to ensure your content aligns with the network's requirements.
How does Publer encode/pre-process videos?
Publer uses a library to pre-process the videos. We decide whether we need to reencode a video the moment a post is created. Keep in mind, this will vary based on the social network that you are posting to.
The only reason we may have to reencode a video is in order to make it API-compatible, otherwise the video will not post at all.
The automatic video encoding that Publer does is based on the social network API requirements below:
Learn more about the post types that are supported and their limitations here.
Updated on: 26/09/2023
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